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Convert leads to bookings during the peak interest period at the beginning points of contact
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Convert one time bookings to recurring clients right after their first cleaning when they are still in love with their newly cleaned home
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Recapture clients who cancel to incentivize continued service and restoring lost revenue
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Enhance business’s sell-ability, become desirable to potential buyers if you ever decide to sell your business by having these permanent marketing system in place
Below, you will see the exact 12 emails I use to automatically send to contacts based on the stage they are in the sales pipeline. You can duplicate these emails yourself or use them for inspiration in your own marketing messages.
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3 Convert Leads to Booking Emails
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4 One Time Booked, Convert to Recurring Emails
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3 Canceled Recurring Clients, Recapture Client Emails
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1 New Customer Canceled Booking, Recapture Booking Email
12 Sales Capture Emails to Convert Leads to Book, Convert One Times to Recurring, Recapture Canceled New Clients and Recapture Canceled Recurring Clients
One of the most neglected core focuses of growing a business is converting leads. Just think about it. You spend a lot of money and energy on marketing to expose business and draw leads to your website or to call you on the phone. How much money and energy do you actually spend on continually marketing to those leads after the first point of contact?
I use an automated email campaign to stay in touch with leads and strike while the iron is hot! The objective of these emails is to do one of the following:
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Convert leads to bookings during the peak interest period at the beginning points of contact
-
Convert one time bookings to recurring clients right after their first cleaning when they are still in love with their newly cleaned home
-
Recapture clients who cancel to incentivize continued service and restoring lost revenue
-
Enhance business’s sell-ability, become desirable to potential buyers if you ever decide to sell your business by having these permanent marketing system in place
In this package you will see the exact 14 emails I use to automatically send to contacts based on the stage they are in the sales pipeline. You can duplicate these emails yourself or use them for inspiration in your own marketing messages.
Convert Leads to Booking
email "Lead to Booking 1"
$45 off cleaning
email "Lead to Booking 2"
Do you still need a cleaning?
Send SMS "...don't forget your discount for new customers..."
%FIRSTNAME%, just reminding you of the 25% off with CLEAN25 discount code for house cleaning through OUR CLEANING AGENCY
email "Lead to Booking 3"
25% off house cleaning
email "Lead to Booking 4"
Last Reminder 25% Off Cleaning
One Time Booked
email "Attempt to Convert 1"
Make Your Cleaning Last Longer
SMS "... friendly that every 2 week cleaning service is 50% off the..." to contact
Hi %FIRSTNAME%, friendly that every 2 week cleaning service is 50% off the initial base price, every 4 weeks is 30% off (within 30 days). Our Cleaning Agency
email "Attempt to convert 2"
Save 50% Off Your Next Cleaning
email "Attempt to convert 3"
It's been 2 weeks. FREE Massage & 50% OFF House Cleaning
email "attempt to convert 4"
Last Chance. FREE Massage & 50% OFF House Cleaning
Canceled Recurring Clients
email "convert cancelled recurring 1"
Cleaning Discount Extended
email "convert cancelled recurring 2"
Are you sure about leaving?
email "convert cancelled recurring 3"
Only 1 More Day to Reactive Recurring Cleanings Service
New Customer Canceled Booking
email "reschedule"
Shall we reschedule your cleaning?