I use an automated email campaign to stay in touch with contacts throughout the year who do not have an active recurring service set up. The objective of these emails is to do one of the following:
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Increase revenue by encouraging contacts to book a cleaning
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Increase conversion via seasonal and time relevant messages (ie spring cleaning, holiday cleaning, etc)
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Increase revenue via customer referral requests
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Educate with meaningful articles and stay in the forefront of contacts’ minds
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Increase revenue via up sell (adding services to their cleaning booking) and cross sell (add other bookings such as window washing or carpet cleaning)
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Increase revenue base foundation by increasing customer retention for recurring service
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Reinforce company culture to reduce turn over as well as setting clear expectations
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Prevent solicitation to cleaners for private services
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Enhance business’s sell-ability, become desirable to potential buyers if you ever decide to sell your business by having permanent email marketing system in place
Below, you will see the exact 19 emails I use to automatically send to contacts throughout the year. Some emails have similar content because some information should be reaching your customers more than once a year. You can duplicate these emails yourself or use them for inspiration in your own marketing messages.
Leads & One Time Nurturing Automation
email "Striving for Quality of Life"
email "Do I have to be home during my house cleaning?"
email "Valentine's Day Gift Card"
email "Valentines 2/10"
email "Why get a move in cleaning?"
email "5 Forgotten Factors of Move Out Cleans"
email "Spring Cleaning"
email "Contracts are for losers"
email "How to book (or gift) a house cleaning online in..."
email "3 reasons to a guilt free home cleaning"
email "5 neglected areas in cleaning that should be done..."
email "Cash Free Payments"
email "Back to School"
email "5 Hidden benefits to a maid service"
email "Halloween"
email "Thanksgiving"
email "Thanksgiving 2"
email "Holiday Cleaning Help"
email "Gift a Cleaning"
Click the link below for more details
email "Striving for Quality of Life"
email "Do I have to be home during my house cleaning?"
email "Valentine's Day Gift Card"
email "Valentines 2/10"
email "Why get a move in cleaning?"
email "5 Forgotten Factors of Move Out Cleans"
email "Spring Cleaning"
email "Contracts are for losers"
email "How to book (or gift) a house cleaning online in..."
email "3 reasons to a guilt free home cleaning"
email "5 neglected areas in cleaning that should be done..."
email "Cash Free Payments"
email "Back to School"
email "5 Hidden benefits to a maid service"
email "Halloween"
email "Thanksgiving"
email "Thanksgiving 2"
email "Holiday Cleaning Help"
email "Gift a Cleaning"